My links of the week (weekly)


  • Enterprise social software is a category of business applications that applies the dynamic, community-oriented approach of social networking to a corporate environment.  The technology offers a new mode of collaboration that can make employees more efficient and productive.  Typically deployed over a corporate Intranet, these applications incorporate the functionality of Facebook or Twitter with enterprise-grade security protections, delivery model options and analytics.

    tags: social intranet primer

  • Summary : What makes a social business project successful ? To what extent question the existing and transform the culture ? Is success possible when top managers are not much concerned ? If we observe three major cases, there’ something obvious : the project was tied to an organizational change wanted by deeply involved CEOs. They become social business projects afterwards because they eventually used some new tools to support a years old approach. The example of IBM in the 90s shows that there are little limits to what’s possible and that arguments that “our culture doesn’t make it possible”, “that won’t work here” or “we’re too big to change” are not relevant.

    tags: social intranet case studies

  • AIIM reports by Enterprise 2.0 champion Andrew McAfee show specific gains from social networking inside the corporation.

    Open innovation, knowledge sharing through online Q&As, and improving collaboration between sales and marketing are the three standout scenarios for social business success covered in a new report from the Association for Information and Image Management (AIIM), the global community of information professionals.

    tags: enterprise2.0 roi social business

  • The collaboration matrix – what dynamic structures do you tap into to get things done

    Task: Because the “outcome” drives the members’ attention and participation
    Trait: Because the “interest” drives the members’ attention and participation
    Transactional: Because the “process” drives the members’ attention and participation
    Social: Because the “shared insight” drives the members’ attention and participation

    tags: collaboration

  • Interaction Design (IxD) is reaching a critical point in its history. We have spent the better part of the last half century converging. We have built our entire identity by bringing in other disciplines and practices into our fold. We are often decried as "land grabbers," but I say it is more about shoring up our knowledge base and practice so that we can be ready for the ever-increasing complexity of the tasks set before us through our acknowledged focus on human behavior as it relates broadly to the interaction of systems.

    tags: interaction design

  • La suite de l’étude Cegos démontre la présence croissante des entreprises sur les réseaux sociaux malgré le manque de compétences en interne. Si ces technologies sont de plus en plus présentes dans les entreprises, la communication et l’accompagnement semblent faire défaut.L’étude Cegos révèle qu’une entreprise sur deux est présente sur les réseaux sociaux mais… leurs collaborateurs sont peu nombreux à le savoir !

    tags: social intranet analytics

  • Many presentations about the social features in SharePoint allude to the capability of being able to find experts within an organization. For many organization being able to find someone, rather than something, relating to a particular area is extremely important. Imagine if you were working on a piece of technology that you had no idea about. Instead of researching it yourself imagine the considerable time saving by simply communicating with an expert on the matter.

    tags: sharepoint social intranet

  • No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.

    From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’s four reasons why:

    tags: social network youtube

  • Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business.

    tags: social network analytics

  • tags: social network analytics

  • Luckily, building your network doesn’t have to be like that. Old-school networkers are transactional. They pursue relationships thinking solely about what other people can do for them. Relationship builders, on the other hand, try to help others first. They don’t keep score. And they prioritize high-quality relationships over a large number of connections.

    tags: social network

  • (translation button on the page…)

    E se la famosa citazione sull’evoluzione delle specie di Darwin si applicasse anche alla sopravvivenza delle organizzazioni? E se in ambito aziendale questo fenomeno potesse entrare in gioco all’interno della stessa generazione, durante la vita di una stessa azienda, piuttosto che nell’evoluzione complessiva del mercato? Se fosse questa la chiave per mantenere un vantaggio competitivo sostenibile in un momento di grande turbolenza testimoniato dalla nuova economia che abbiamo di fronte?

    tags: social intranet governance

  • Who should own the intranet? Communications? IT? HR? All of them? You may be shocked to learn that many companies don’t know the answer; in fact, many organizations can’t clearly answer with any confidence whom is the present intranet owner.

    Gone are the days where a single IT geek creates an intranet on a server under his desk, and manages the whole kit-and-kaboodle (at least in a real business environment that doesn’t feature the cast of Dilbert). Also in retreat, facing extinction (where budget permits) is the ‘wild west’ intranet: anyone can do whatever they want, and they

    tags: social intranet governance

  • PepsiCo is turning a bit of its intranet inside-out–making selected internal newsletter articles available to post externally.

    PepsiCo is turning a bit of its intranet inside-out–and that’s a good thing.

    By making selected internal newsletter articles available to post externally, Pepsi is providing employees the opportunity to share something unique about the place they work on their social networks.

    tags: social intranet case studies

  • As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We’ll have our own Wikipedia!" Or Facebook…or Twitter – you name it. Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools.

    So, if you’re deploying social tools internally, what kind of community is your organization creating?

    tags: social intranet rating

  • No longer a nice-to-have for most, the new, emerging workforce expects their organization to match the pace of technology and deploy social media tools.
    Intranet 2.0 and social media for the enterprise have the same meaning: next generation tools best represented by blogs, wikis, RSS, podcasting and social bookmarking. User generated content and self-publishing are the hallmarks of Intranet 2.0, where employees and management are active content producers and sharers in an evolving online dialogue.

    Although social media tools have been around for a few years, Web 2.0 only exploded in 2006. Not surprisingly, as the poor cousin of the corporate website, the corporate intranet has been slow to adopt social media tools. A recent CIO survey found that:

    only 18% of organizations have deployed blogs;
    only 13% have deployed wikis; and
    podcasting is present in an even smaller fraction.

    tags: social intranet case studies

  • New research published by Palo Alto Networks™, the network security company, indicates explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300 percent increase in active social networking (e.g., posting, applications) compared with activity during the same period in the latter half of 2010. The Palo Alto Networks Application Usage and Risk Report provides a global view into application usage based on assessments of the raw application traffic from more than 1,600 enterprises between April 2011 and November 2011.

    tags: social networking employees

  • "Whether or not employees are using social networks or sharing files at work is no longer a question; this data clearly demonstrates that users are embracing and actively using such applications," said René Bonvanie, chief marketing officer at Palo Alto Networks. "Companies must determine how to safely enable these technologies on their networks so that users can maintain the levels of productivity that many of these applications can afford, while at the same time ensuring that their corporate networks and users are protected against all threats."

    tags: social networking employees

  • Organizations are skittish about security and productivity, but social media’s benefits are hard to discount. Be social–or be left behind.

    tags: social networking

  • Email, like snail mail, is becoming a thing of the past. A French IT company recently announced that it will ban internal email among its employees  in favor of enterprise social software. The announcement has industry observers wondering if email’s days as the dominant mode within business communications and collaboration are numbered.

    Thierry Brenton, CEO of Atos Origin in France, said the “zero email” policy will go into effect in as little as 18 months. He expects his employees to use enterprise social software for communications and collaboration, including instant messaging and Facebook-style social networking platforms.

    tags: social software email

  • tags: sharepoint case studies

  • At a technology level, there seems little to stop widely dispersed workers from collaborating in real time on many projects. But there are problems. According to a recent white paper from the Sand Hill Group and Citrix, the key to collaborative work is communications skills and supportive tools.

    While technology can do little to improve communication skills, it is the core technology that enables dispersed teams to operate, without which the whole concept of business collaboration and social business is just a lot of hot air. But many enterprises are not sure what tools they should be using.

    tags: collaboration cloud

  • As anyone who has started their own blog certainly knows, it takes all of an hour (if that) to create your very own space to share your most brilliant ponderings for the entire world to see. But when it comes to building a space online that people want to visit regularly and contribute to, well, most of us never get there, and for good reason. It’s really hard.

    Plenty of smart companies and organizations have put together their own online communities. Some are pulling this off brilliantly; others, not so much.

    tags: social business failure

  • Stream processing systems (and associated analytical components) will become a critical underpinning for much of what is talked about in terms of workstreaming, lifestreaming, attention streams, collective intelligence and so on. Discovering patterns across people, interactions, information, activities and social networks and assessing those relationships is difficult enough. It becomes even more challenging when you also want the results to be communicated in a manner that is contextual, relevant and sensitive to attention (and confidentiality) needs.

    tags: social business analytics

  • Organizations are always looking for new ways to reinvent their activity and find new approaches to optimize talent is a critical aspect of organizational performance.

    Optimization of talent is crucial because the competitive battle is focused on best people, the true creators of value, value that grows as we encourages and develops collaboration and as we streamline the work and social networks.

    tags: social intranet

  • Appliance maker Electrolux is using IBM social software to connect its workforce in 60 countries and to encourage more knowledge sharing.

    The social software runs on mobile devices such as tablets and gives Electrolux employees the ability to access content and collaborate on the fly. The system allows employees to find experts and access data on the company intranet portal.

    tags: social intranet case studies electrolux

  • tags: social intranet project management

  • tags: social intranet maturity model

  • Research suggests that most social-media initiatives are owned by marketing, not sales. Yet salespeople have the most to gain from the emerging new discipline: social business. Yes, social business. Social media is designed for fun; social business is designed to create customers. While social media often leads to a waste of time, social business leads to more business.

    The big question is, why aren’t more salespeople getting with the program?

    tags: social media social business

Posted from Diigo. The rest of my favorite links are here.


Autore: Alvaro Busetti

Consulente e formatore free lance, faculty member di Federmanager Academy. La mia vita professionale si è svolta nell’ambito dell’Information Technology con particolare riguardo agli aspetti progettuali e innovativi dal punto di vista organizzativo, applicativo e tecnologico. Ha svolto attività di conduzione progetti, coordinamento di unità produttive, attività di staff e supporto a livello Aziendale, di Gruppo e attività consulenziale per il top management del Cliente nel mercato dei Trasporti, Pubblica Amministrazione, Sanità, Industria, Servizi. Si è occupato di Intelligenza Artificale, digital workplace e Office Automation, soluzioni Intranet, Sistemi multimediali, di Unified Communication e di Social Collaboration.

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