CRM investments ramp due to social media and smart mobility : Enterprise Irregulars
The rapidly changing face of customer engagement these days, combined with a host of closely related factors like next-gen mobility and increased consumer desire for self-service, is leading executives in many companies to plan major upgrades to and/or overhauls of their customer relationship management (CRM) systems in the next few years.
Frontline Employees: Engaging the Dis-engaged
The business case for employee engagement is often couched in terms of effort and performance. Highly engaged employees are willing to invest more of themselves in their jobs, give more discretionary effort, and go that extra mile when needed.
Real intranet managers: Jonathan Phillips on the intranet as a journey – Intranet Blog – ThoughtFarmer
Jonathan works for Coca-Cola Enterprises (CCE) in the UK as the Senior Manager of Digital Communications. CCE is responsible for the manufacturing, sales and distribution of Coca-Cola products in Great Britain, France, the Benelux countries, Norway and Sweden. Today, the CCE intranet serves over 13,250 employees.
Social Analytics Formulas to Use for ROI Reports | Social Media Today
Reporting on Social Media Marketing involves defining a unique set of key performance indicators (KPIs) that help to measure the level of activity and effectiveness of your brand within the social realm. Social analytics can measure the impact of social media on your business.
One More Time: Engagement and High-Performance
This is the second part of a reflection on two enduring management obsessions: control and engagement. At the same time as trying to control and micro-manage people’s behaviour, another dominant focus over the decades has been on trying to get people to do stuff – apparently without appreciating that one influences the other.
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