My links of the week (weekly)


  • “I find it ironic that many executives struggle to see the business value of social networking, because as a group, executives tend to be some of the most highly networked individuals. Perhaps they feel that the Internet is too impersonal a meeting place compared to board rooms, fine restaurants and golf courses. “

    tags: social_business management

  • “One of the most consistent challenges companies face with content marketing is that they get a lot less engagement than they should for the amount of time and money they’re spending. Why? The Three Horsemen of the No Sharing Apocalypse: Inconvenience, Forgetfulness, and Busyness. If you want more people to share your posts, you’ve got to make it more convenient for people to share, gently remind them you would like them to share your posts, and ask at a time that they’re not already really busy. In this post I’m going to explain how to use email to solve these problems and get way more sharing for your content. “

    tags: social_networking

  • “Edmodo’s rapidly growing network of teachers, students and education technology publishers are helping it develop into a free learning management system.”

    tags: social_networking education

  • “Beyond the actual conference, I actually feel frustrated about a few questions I had that has not been properly answered, or at least in an actionable manner.

    Here’s one : we’re talking about Social Business, Social Customer Relationship, Social Learning, Social Revolution, Social Talent Management, Social YouNameIt etc … Still, there is one thing that is not addressed : Social Status. Believe it or not, this is something people are far more interested in than any of the other social xxx mentioned above. I’m just as sad as every Enterprise 2.0 evangelist about his but, hey : this is the tough reality and we don’t want to BS ourselves away from reality, do we ?”

    tags: social_enterprise management

    • prior to actually implement a change management program you first have to identify the loss people will have to go through while leaving the former system,
    • think about the types of compensation you can offer them while they’re getting ready to a more networked organization.
    • emove obstacles, develop and grow people, coach them, keep people in line with the vision and provide them with a system perspective to prevent sub-optimization, offer listening space to relieve change induced anxiety, put people in the best context for them to perform etc …
    • Make the destination a sexy place
  • “Some are just starting their social journey and others have transformed how they think about their business because of social technologies. The range in perspective and behaviors is staggering and not unlike the range that most of our clients face internally. While I am generally an optimist that everyone can change, we have definitely noticed some skills and qualities that stand out in enabling executives to incorporate social behaviors and make connections to their business strategies.”

    tags: social_business management

  • “Every year, we send out employee surveys and, every year, we discover employees aren’t as engaged as we’d like.

    And yet every year we neglect to do one of the cheapest, easiest, and most effective things we can do to improve employee engagement: appreciate what people do.”

    tags: HR

  • “As Yahoo and Google see it, serendipity is largely a byproduct of social networks. Close-knit teams do well at tackling the challenges in front of them, but lack the connections to spot complementary ideas elsewhere in the company. The University of Chicago sociologist Ronald S. Burt calls these organizational gaps “structural holes.” In a 2004 study of 673 managers at the defense contractor Raytheon, Mr. Burt found that managers who serendipitously bridged such gaps were more likely to generate good ideas (and advance professionally as a result). “This is not creativity born of genius,” he wrote. “It is creativity as an import-export business.” “

    tags: social_enterprise

  • “A HBR Blog written by Anthony J. Bradley and Mark P. McDonald from Gartner states, Social media & knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration.

    But there’s a big difference.

    Knowledge management is what company management tells me I need to know, based on what they think is important.
    Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself.”

    tags: social_enterprise knowledge_worker

Posted from Diigo. The rest of my favorite links are here.

Autore: Alvaro Busetti

Consulente e formatore free lance, faculty member di Federmanager Academy. La mia vita professionale si è svolta nell’ambito dell’Information Technology con particolare riguardo agli aspetti progettuali e innovativi dal punto di vista organizzativo, applicativo e tecnologico. Ha svolto attività di conduzione progetti, coordinamento di unità produttive, attività di staff e supporto a livello Aziendale, di Gruppo e attività consulenziale per il top management del Cliente nel mercato dei Trasporti, Pubblica Amministrazione, Sanità, Industria, Servizi. Si è occupato di Intelligenza Artificale, digital workplace e Office Automation, soluzioni Intranet, Sistemi multimediali, di Unified Communication e di Social Collaboration.

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