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What about the employee journey in the work environment ?
“Let’s start with the customer journey. Customers must exactly know what they can do, what they’re expected to do, the whole in the most intuitive fashion. And with the less clicks : businesses know that after 3 clicks they lose the customer, if the have to re-enter an information that’s supposed to be known, the customer gives up. In case of an issue, support and feedback forms are only one click away.”
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Experience is at the heart of digital transformation
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One thing is sure : digital transformation is neither external nor internal but both at the same time.
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