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bcg.perspectives – Chris Anderson on Why Community-Driven Companies Will Always Win
“Chris Anderson has a unique perspective on technology-driven innovation. He was the editor in chief of Wired for more than ten years, and he’s written two New York Times best-selling books on the digital economy—The Long Tail: Why the Future of Business Is Selling Less of More and Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing.”
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Gartner Says the Business Consumer Requires a Digital Workplace
“Gartner, Inc. said that IT leaders have a significant opportunity to contribute to the business by creating a more flexible work environment that accommodates the needs of the business consumer.
“Starting with the rise of PCs and the internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the “business consumer” — an employee for whom business activities are one part of a wider lifestyle,” said Matthew Cain, research vice president at Gartner. “Individuals do not stop being consumers when they go to work. Business consumers often make more consumer-like choices in their workplace computing tools and styles to increase efficiency.””
