Social Will Not Succeed Without Business Process Integration
“Albert Einstein said “the definition of insanity is doing the same thing over and over again expecting a different result.”
We see his theory in action every day within most corporate environments as businesses try to apply the latest technology without understanding how to integrate it into their daily business processes. Information Technology and business groups make this same mistake repeatedly with the same result — lack of adoption and usage across the enterprise resulting in a failed implementation. Users don’t hold onto legacy technology because they fear change: they crave change! But in order to be effective, the technology has to be woven into the user’s daily business processes.”
ROI Is the Wrong Tool to Justify Social Investments
“Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking. To do this, companies look for a Social Return on Investment but get hung up in the process. Why does this happen? “
The Metamorphosis of the Social Enterprise
“The Social Enterprise is dead … but it hasn’t disappeared. Rather, it has been replaced by a remarkably similar concept: the Digital Workplace. According to Gartner, the Digital Workplace “enables new and more effective ways of working, improves employee engagement and agility, and exploits consumer-oriented styles and technologies.””
Posted from Diigo. The rest of my favorite links are here.