Driving Yammer adoption, one business team at a time – Office Blogs
“In the early days of enterprise social, we approached it as a means to improve communication and collaboration, but enterprise social networks require a different kind of glue than consumer social networks, namely, work objects.
While relationships are the glue of social media, work objects are the glue of internal social networks. A work object is a report, sales proposal, project deliverable, executive presentation, or customer question that needs to be addressed. It’s the stuff employees actually work on together. Everything outside of work objects is secondary, and that’s where the focus needs to be.”
Posted from Diigo. The rest of my favorite links are here.