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L’Oréal: How technology is transforming beauty – Telegraph
“Technology and beauty may seem like unlikely bedfellows, as most people like to smell a perfume or try on a lipstick before making a purchase, but L’Oréal, the largest cosmetics and beauty company in the world, believes they are a perfect match.
Over the past few years, the company has undergone a major digital transformation, investing 5.7pc of its 2014 global media spend in digital. E-commerce accounted for 3.5pc of its turnover during the period, and the company has launched a range of digital initiatives to help drive sales and loyalty across its brands.”
Posted from Diigo. The rest of my favorite links are here.
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