Football industry to discuss “Football’s Digital Transformation” in Berlin
“The International Football Arena (IFA) will welcome tech-world specialists and decision-makers from the football industry at the IFA Conference Berlin in the German capital on September 10, 2015. The conference will focus on “Football’s Digital Transformation” with the growing and changing importance of the internet, social media and mobile devices in all areas of the beautiful game.”
Why Manchester United Selected HCL As Its Digital Partner – Forbes
“This partnership will bring futuristic digital technologies that will transform both the real-time stadium customer experience as well as the digital connection between Manchester United’s fan base … which is 659 million people worldwide. There will be a cascade of digital initiatives including a state-of-the-art UnitedXperience Lab – the first of its kind digital lab in the history of sports — to be housed within the iconic Old Trafford Stadium. HCL will create several unique platforms and IPs at this Lab to develop new revenue opportunities and a unified fan experience for the Manchester United.”
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