Starbucks’ new London digital concept store puts focus on customer experience | Econsultancy
“From our point of view the most interesting aspect of the Reserve store is the digital ordering system and other tech upgrades.
Customers will be welcomed by a ‘coffee master’, who will explain how everything works and take orders on a tablet.
Payment can be taken using the Starbucks app, and customers can also avoid speaking to anyone altogether by using the new mobile click-and-collect system that launched a few weeks ago.”
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