My links of the week (weekly)


  • “’ve discovered five principles of social CRM in real life.  They are:

    Customer feedback flows to the most appropriate destination
    Responses come from someone who matters
    CRM conversations are based in mutual respect and understanding
    Follow-through matters
    Consumers become brand ambassadors”

    tags: social_CRM case_study

Posted from Diigo. The rest of my favorite links are here.

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